You built a strong operation. Now give it the platform to grow.
GroundWidgets helps ground transportation operators modernize the systems behind service so they can scale with more control, better visibility, and a stronger client experience.
Whether you run a single location or serve multiple markets, the right technology can help you compete at a higher level, expand more intelligently, and strengthen the experience your clients expect from a premium operator.
To help ground transportation operators grow stronger companies through connected technology, smarter workflows, and solutions built for the real demands of service, operations, and expansion.
Explore the path that fits where you want to grow next
If you are ready to modernize your core platform, connect more of your workflows, or better understand how the GroundWidgets portfolio fits together, start with the path below.
Explore SantaCruz
See how reservations, dispatch, accounting, communications, and operational workflows come together in one connected platform.
See the Ecosystem
Understand how GroundApp, GroundPad, GroundTrack, GroundXchange, GroundPay, GroundSpan, GroundOps, and other tools connect around the SantaCruz core.
About GroundWidgets
Learn more about the company, the people behind the platform, and the perspective we bring to helping operators grow with technology.
SantaCruz helps ambitious operators run a more connected business
SantaCruz is the core platform behind the GroundWidgets ecosystem. It brings reservations, dispatch, accounting, communications, and operational workflows together in one connected environment.
For operators looking to grow without losing control, SantaCruz helps reduce back-office friction, improve visibility, and support more sophisticated service delivery with the tools serious competitors rely on.
Whether you are modernizing an established operation or preparing to expand, SantaCruz gives you the infrastructure to support growth more efficiently.
See how the GroundWidgets ecosystem works together
Explore products individually or filter the ecosystem by the outcome you want. Select a product to see how it strengthens the connected operation. Filter the ecosystem by the outcome you want, then tap any product to open its product page.
Explore the portfolio by operational role
Use the interactive ecosystem above to understand the connections, then use this directory for a quick path to every product.
Customer acquisition
Booking & Customer Experience
Core execution
Operations & Ride Execution
Connected commerce
Connectivity & Payments
Extended capabilities
Managed Services
Not sure where to start?
We help operators understand which combination of products fits their operation best based on where they are today, which workflows matter most, and where they want to grow next.
Help Me ChooseThe right technology partner for operators ready to grow
GroundWidgets helps established operators modernize the systems behind their service so they can scale more confidently, compete more effectively, and protect the experience that sets them apart.
Support expansion with better systems, not more stress
As trip volume, customer expectations, and workflow demands increase, GroundWidgets helps you create a stronger operational structure that supports growth without unnecessary friction.
Use the same class of technology serious operators depend on
Your clients compare experiences, not intentions. GroundWidgets helps you deliver a more seamless, modern technology experience so your service can compete on equal footing.
Build on the business you have worked hard to create
You have invested years into building your reputation. GroundWidgets helps you strengthen the operational side of your business so your next chapter rests on a stronger foundation.
Work with a team that understands where operators want to go
GroundWidgets is here to help you think beyond today’s workflows and toward the systems, tools, and processes that can help move your business forward.
Ready to see what growth could look like with the right platform behind your operation?
If you are ready to strengthen your workflows, improve visibility, and compete with the technology today’s market expects, GroundWidgets is ready to help.
Let GroundWidgets be your advisor and show you how the right platform can help you scale more efficiently, support your team, and create a more seamless customer experience.